December 3, 2020
Pleasanton Celebrates Milestone
Business Anniversaries

Photo Courtesy of Studio Blue Reprographics Inc.

Annually, the City of Pleasanton recognizes businesses that celebrate milestone anniversaries as a Pleasanton business. There are 189 Pleasanton businesses celebrating anniversaries in 2020 for 15, 20, 25, 30, and 40 years. Pleasanton businesses have shown perseverance, resilience, and commitment during these challenging times to remain in operation. We – as a City organization and a community – want to recognize the caliber and commitment of our businesses, and their contribution to the quality of life we enjoy in Pleasanton. Congratulations to all 189 Pleasanton businesses celebrating milestone anniversaries in 2020!

Updated State Guidelines for
Restaurants, Bars, and Wineries

The State recently updated industry guidance for Restaurants, Bars, and Wineries. To support a safe, clean environment for workers and customers, please review the updated guidance documents, prepare a plan, and post the corresponding checklist:

Alameda County is currently in the Purple Tier. County guidance will be updated shortly to align with State guidance. Updates can be accessed HERE.
Tax Relief and Small Business Assistance
Announced by the State

The Governor recently announced immediate assistance for businesses impacted by COVID-19. This includes temporary tax relief for businesses impacted by COVID-19.

$500 Million for New COVID Relief Grant for Small Business

A new $500 million COVID Relief Grant program for small businesses that have been impacted by COVID and the health and safety restrictions will be administered by the California Office of the Small Business Advocate (CalOSBA). Grants of up to $25,000 are available for underserved micro and small businesses including non-profits. CalOSBA is establishing the program and will provide updates HERE.

California Rebuilding Fund Increased by $12.5 million

An additional $12.5 million was added to the California Rebuilding Fund launched last week, making $25 million available to help impacted small businesses rebuild from the economic crisis and keep local economies strong.

Over $1 Million Approved to Assist
Pleasanton Businesses

The City of Pleasanton has approved over $1 million to assist more than 100 Pleasanton businesses as part of the Business Support Fund loan program. Qualifying businesses are encouraged to apply at

Shop Small, Support Local in Pleasanton

In partnership with the City of Pleasanton, the Pleasanton Downtown Association (PDA) launched Shop Small, Support Local – a campaign which highlights the importance of supporting local businesses and highlights downtown businesses with special offerings this holiday season. Downtown Pleasanton businesses are encouraged to sign up HERE to be included on their website and receive Pleasanton tote bags to hand out to customers. Shop Small, Support Local mugs are also for sale at Towne Center Books and online for $12.99. Proceeds from the mug sales will be reinvested into Downtown Pleasanton. For more information, visit the PDA website.

Businesses located throughout Pleasanton are encouraged to promote the Support Local message. Here are some actions to take to promote Support Local:

1.  Download, print and post the flier
2.  Download the Support Local logo and use on social media or other communication.
3.  List your business on Pleasanton's Open for Business webpage and update your special holiday offers often!
4. Follow on Facebook and Instagram (@inpleasanton) and tag us in your posts. We'll help promote your business!
2021 Taste Tri-Valley Restaurant Week
Registration Deadline is December 11, 2020

Visit Tri-Valley, the region’s destination marketing organization, in partnership with the Cities and Chambers of Commerce of Dublin, Pleasanton, Livermore and Town of Danville, are (re)launching the Tri-Valley Restaurant Week experience for residents and visitors in February, 2021... now called Taste Tri-Valley Restaurant Week.

The dates have changed for the first annual promotion, now scheduled for February 19-28, 2021. Taste Tri-Valley will be a glorious 10 days devoted to dining and take-out restaurant promotions for 60 participating dining establishments ready to showcase their culinary talents. There is no cost to participate.  If interested in participating, click here - deadline to sign up is now December 11

Free Business Webinars
Wednesdays, 10:30 - 11:30 am
COVID-19 Small Business Update and Q&A
Hosted by NorCal Small Business Development Center (SBDC)Registration

Monday, December 7, 10:00 am
PPP Loan Forgiveness Process & Updates
Hosted by Alameda Chamber | Registration 

Monday, December 7, 1:00 pm
How to Effectively Manage your Social Media for Small Business
Hosted by Start Small Think Big | Registration

Tuesday, December 8, 1:30 pm
How to Manage and Forecast Cash Flow
Hosted by Northern CA SBDC | Registration

NorCal Small Business Development Center (SBDC) Q&A Recordings | Webinar Calendar on various topics (Marketing & Social Media during COVID-19, Relaunch Plan, Disaster Loan Funding Support)
City of Pleasanton COVID-19 Business Support

Stay informed! Bookmark the City's
COVID-19 Business Support page to obtain useful information at We are monitoring information related to COVID-19 and will update this page with relevant changes. 

Stay Connected

This newsletter is brought to you by the City of Pleasanton to keep our business community informed during the COVID-19 pandemic. 

To adhere to the Alameda County Public Health Department’s order to shelter in place, City of Pleasanton offices are temporarily closed and City government meetings are limited. The Permit Center located at 200 Old Bernal Avenue is open for limited in-person appointments. Visit the Permit Center webpage for more information. You may contact our staff at or leave a message at (925) 931-5042.

Catch up on past newsletters:
COVID-19 Business Resources Newsflash November 24, 2020
All Newsletters[UNIQID]

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