iLLUMULUS IDEAS.  Marketing Ideas from Client Experiences
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Featured Article - Why Telecoms must Reinvent Themselves


Everyday our digital world is filled with Facebook, Snapchat, Instagram, KakaoTalk and Whatsapp. Our loyalty to these brands is so strong that we wonder how could life exist without them.   While these users run into the billions, these social media gems enjoy the benefit of the telecom networks that handle their traffic. Many like to think it’s a symbiotic relationship between telecoms and OTT (over the top) providers...Read More

February 13, 2017 – Learn to segment your audience.  Tailor messaging to each one.

February 6, 2017 – Successful branding not only attracts new customers but also new recruits and strategic partners

January 30, 2017 – Utilize Google Analytics to track your online campaign efforts and increase your marketing ROI

January 23, 2017 – When Telling Your Story, Explain Why We Do It Before What and How

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Fashion within a B2C Digital Strategy

Some still believe fashion is only an in-store purchase model with limited use of social media but the new digital landscape has changed completely about how and where we buy our latest fashion. We as consumers are no longer chained to our local retail outlet to search for the latest fashions.  The digital age allows us the search the globe in search of fashion to fit any lifestyle or budget.  But this wasn’t always true in the fashion industry with technology.
South Korea Client Operations Visit
Jung Hyun, Paolo and Frank
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