iLLUMULUS IDEAS.  Marketing Ideas from Client Experiences
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Featured Article - Successful Branding in a Digital World


The digital world is changing how we approach our branding efforts. Many factors for brand success include a well-defined target audience, an excellent company reputation, success stories, high visibility and transparency. The new approach is a customer-centric model that attracts customers in this digital age. Read More

March 20, 2017 – Content Innovation + Personalization.  Personalize your content to your audience to maintain a competitive edge.

March 13, 2017 – Always create a content strategy to stay focused and on track.  Choose topics based on your customer persona.

March 6, 2017 – Leverage Consumer-Generated Content. Use contests to engage customers with your product or brand.

February 27, 2017 – Identifying marketing trends goes beyond online research. Engage your audience to validate.

February 20, 2017 – Creating transparency builds Trust with employees and customers.

Get More Marketing Tips


Article - Quick Look at Key Global Market Challenges

In Emerging and Developed Markets


Global markets continue to bring many opportunities to organizations looking to expand beyond its current operational strategy.  While many opportunities are available, many challenges need to be considered.  As with any organization looking to expand, two things must be developed in the planning stage.
  • a solid business expansion plan
  • marketing expansion plan
San Francisco Meeting to Discuss Branding Efforts
Client:  Master Yori in South Korea
Successfully engaging customers to increase loyalty
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