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December 2016

Happy Holidays!

2017 HR Ten Point Tune-up

By Aaron Phillips and Abby Lechner
The New Year will be upon us soon and 2017 will offer new opportunities to continuously improve your department and your organization. Here is a list of 10 items to address as we approach 2017:
  1. Review job descriptions for accuracy
    It is very common for duties and responsibilities to change and evolve over the course of the year. Correct and accurate job descriptions are important to ensure our employees understand their duties and responsibilities.  (Read more)


The Economy - Third in the Series

By Don Moore

Though many very qualified economists are making predictions on the economy for 2017, we, as business owners, must make real-life decisions more-or-less on our own. Certainly, we must consider the general economy. But, for many of us, the “micro-economy” we live in is far more important.  You don’t need an economist to tell you that the automotive sector continues to be hot. Nor that the energy sector is just emerging from a genuine depression and recovery is tentative and unknown.  (Read more)


Emotional Intelligence: A New Approach to Organizational Efficiency, Productivity and Profitability

By Jim Ryan

As we approach a new year filled with great new opportunities, you may be thinking about how to make your organization better than it is today. Well, there is an exciting new field of study that has begun to make significant contributions to the efficiency and effectiveness of organizations:  Emotional Intelligence. Our daily behaviors are rooted in emotions. One thinks, behaves and interacts with others differently when one is happy, content, stressed, worried, angry, excited, calm, cautious, encouraged…well, you get the idea.  (Read more)


Marketing Trends That Should Become Best Practice in 2017

By Mike Smiley
What are the trends that will move your company’s business development initiatives in 2017? With digital, mobile, social, marketing technology and content marketing now mainstays of B2B marketing programs, it is clear these strategies and tactics have completely altered the modern marketing landscape. What’s more, these advancements are continuing to evolve and yielding their own new trends. Here are three we feel merit your attention.  (Read more)


Benchmarks for Profitable Growth in 2017

By Ricardo Guardiola
How should we manage and measure growth in 2017? What actions lead to growing and closing the most profitable sales opportunities and what should we track from those actions? We have 525,600 minutes in 2017 and five specific sales metrics enable accountability and optimal return on investment throughout the organization for each minute spent on growing the business.  (Read more)


2017 Customer Perceptions

By Sue Moore
How do your customers perceive you and your business and will there be changes in 2017? Are you getting all the work possible from your customers? Do you have competitors who are taking a large chunk of work that you could get? Do you know which ones they are and what have you done to get that work? Have you spoken with them about any issues that need cleared?  (Read more)


News Clips

Executive Leadership Peer Group - Two seats available!
Design specifically for your organization’s next leaders, the Executive Leadership Peer Group will launch Wednesday, January 25, 2017. This 24-month professional development program includes formal leadership training, industry trends and presentations as well as the highly valued “burning issues” discussion.
The Executive Leadership Peer Group offers a confidential and trusted environment to understand your strengths, enhance your skills and develop into a stronger leader and business executive. The group meets one morning a month for a three and a half to four hours at Decision Associates.
To learn more, contact Mike Smiley or Aaron Phillips at 814-528-9400.


What's on Your Mind...

Send your comments and/or suggestions for future topics of interest to:
In this Issue: News Clips
Executive Leadership Peer Group Launch
What our Clients are saying:
“Mike Smiley and Ricardo Guardiola of Decision Associates were given a research survey project for Chautauqua Institution and the work was performed extremely well. We were satisfied with the work, the project scope was consistent and the time table was aggressive. They actually were able to speed up the work when we pushed them for immediate feedback, rather than waiting for the project to be completed. We were able to use the results to modify our work exactly as we had hoped. The consultants were professional and organized, had good insight on what we hoped to accomplish and were thorough in their research. We would be happy to recommend Decision Associates to other organizations for research work of this type.”
George Murphy, VP & Chief Marketing Officer
Chautauqua Institution
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