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Walter Rakowich

Dear Friend,

My appearance last year on the TD Ameritrade Network was fairly typical of the interviews I’ve done recently about leadership and my new book, but this one took a different turn about halfway through our discussion.

Given that TD Ameritrade is a brokerage firm, I shouldn’t have been surprised when the host asked a bottom-line investment question.

“Why now for this book,” she said, “because I want to get to money. I’m not going to leave out money. This is a money show. People like to invest. They want to know what’s next. I’m all about feeling good, but I’m also about money. So, why now for this book?”

In other words, how can your book help investors make money in the current environment? The book, Transfluence: How to Lead with Transformative Influence in Today’s Climates of Change, is about how leaders can make a positive difference in the lives of people, and, as I told the host, that type of leadership is essential to running a profitable company, especially in challenging times.

Later, as I’m prone to do, I thought more about the question and additional insights I might have shared. That’s when I started thinking about the question more from the perspective of individual investors who are trying to make sense of the markets. So, you might consider this Part II of my answer.


Walter Rakowich

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"Company, the very word itself, means a group of people; they are the company, and if they’re not doing okay, neither will your organization. You need to be able to count on them, but they need to be able to count on you in return." - Liz Elting in Quartz. Read the article here.
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How to get that commute inspiration back even if you are working from home. Read from David Finkel at

On a related note, have you heard about what I call "windshield time?" Catch up here on LinkedIn.
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Transfluence: Leading with Transformative Influence in Today's Climates of Change
Leading with Transformative Influence in Today's Climates of Change
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