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Walter Rakowich

Dear Friend,

In The Essential Frank Lloyd Wright, the famed architect wrote that "What is needed most in architecture today is the very thing that is most needed in life – Integrity. Just as it is in a human being, so integrity is the deepest quality in a building. If we succeed, we will have done a great service to our moral nature – the psyche – of our democratic society. Integrity would become more natural. Stand up for integrity in your building and you stand for integrity not only in the life of those who did the building but socially a reciprocal relationship is inevitable."

In my experience, setting norms and modeling ethical decision-making were instrumental in having a positive influence on our people during difficult times. While I didn’t give it a name at the time, today I call it transformative influence, or transfluence.


Walter Rakowich

Join Me on LinkedIn Live with Drew Dudley
Recognized as one of the most dynamic keynote speakers in the world, Drew Dudley has spoken to over 250,000 people on 5 continents and his "TED talk" has been voted "one of the 15 most inspirational TED talks of all time." On Monday, November 16 at 1:30PM (eastern), we'll be chatting live about a new definition of #leadership, and how he works with people to surface their core leadership values. Tune in with your questions! Follow me on LinkedIn here.

Watch a ciip from last month's conversation with Sally Helgesen
Ethical Breakdowns
Even the best-intentioned executives are often unaware of their own or their employees’ unethical behavior. Here are some of the reasons—and what to do about them. Read Max Bazerman in the Harvard Business Review's archives
Nudge, not sludge
“Nudge” theory describes the use of behavioral science to influence public behavior, and the approach was widely embraced after Cass Sunstein and Richard Thaler published their book Nudge in 2008. Thaler warns that the more nefarious “sludge” uses the same methods for more manipulative purposes. Read the editorial at Science
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Transfluence: Leading with Transformative Influence in Today's Climates of Change
Leading with Transformative Influence in Today's Climates of Change
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