We are pleased to inform you that we made a revolutionary evolution of a backpack.
A backpack is traditionally considered as a piece of sport equipment, but if you think carefully you realize its main purpose was to only carry other sport equipment. Until now. From this day on we can finally say we reinvented the backpack and turned it into legitimate sport equipment. This is Atlexa.
Atlexa backpack stands for “Athletic Exercise” – it’s a modular, lightweight, fitness and outdoors backpack. The most important innovations of Atlexa are its stretchable straps, which make Atlexa a real sport equipment. With Atlexa you can bring sport activities in your everyday life.
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Atlexa is versatile – it was specifically designed to accompany you on all your most adventurous challenges like hiking, running, cycling, rock climbing, kayaking and so much more. Atlexa is also designed as a stand-alone workout equipment; its specific features allow you to enrich your workout anywhere and anytime.
Atlexa is modular – it’s designed to fit all your needs, no matter what type of physical activity you engage in. Along the main flat compartment in the Atlexa’s base and the smaller compartment in the yellow X, a variety of different pouches and bags can be easily, quickly and securely attached onto the base.
Atlexa is light-weight - we always imagined it to be as light and unobtrusive as possible. It’s the perfect backpack for activities where you’re constantly on the run, always mobile and always in a need for more space. Atlexa's ergonomic and minimalistic design almost lets you forget you're carrying it on your back.
Have more questions? Check out this detailed FAQ section.
Now we are ready to launch Atlexa on Kickstarter on October 24th 2016.
Our goal is to raise $85,000 to be able to move from prototyping to large-scale production phase.
Since Atlexa is the first backpack with stretchable straps and therefore an exciting piece of workout equipment, we are sure that your audience would really appreciate to first hear about Atlexa from you.
All additional information complete with hi-res photos is available to download here: