An UPD8 all about content, with great content (see what we did there :-). Because today, as advertisers, we have the choice between being bold or being nothing. There’s no way to grab attention, let alone avoid ad blockers, if we’re not creating content that’s as gripping as the content that the entertainment industry is creating every day, across all platforms. Yes, that’s our competition: the ENTIRE entertainment business, from cable television through to the girl with the beautiful Instagram page. No pressure though.