Updates from the Paul F. Harron Graduate Program in Television Management
April 2019 Highlights
TVMN Alumni, Student & Faculty Reception
Networking & Honoring a Respected Colleague, Mentor
On April 18, alumni, students and faculty from the Paul F. Harron Graduate Program in Television Management gathered for their annual networking event. This year's reception marked a special occasion, the retirement of TVMN Associate Professor Phil Salas.
At the reception, Program Director, Al Tedesco and Associate Director, Michelle McHugh, presented Professor Salas with a plaque recognizing Phil for his ten years of service to the program. Students also spoke about the impact Professor Salas has had on their careers.
"Phil has been an amazing mentor to me. As soon as I was getting close to the end of classes, he didn’t think twice about setting me up with people he knew in the industry, and before I knew it, I had met with NBC, FOX and CBS News. Now that I’m an Account Executive at CBS, Phil has continued to be a mentor to me. He is always right there, ready to help. I am truly grateful for his mentorship."
Account Executive, KYW Television
"I just have so much to thank Professor Salas for - everything he taught me in class, but also the life lessons he taught me outside of class. He once told me that 'You can teach someone how to do the job, but you can't teach them how to be a hard worker.' This is something I keep in my mind as I approach every professional situation. Thank you."
Executive Assistant, SUGAR MUSIC
During the event, Professor Salas was surprised by his wife and family, who attended the reception. During his time at the podium, Professor Salas thanked everyone for their support through his years with Drexel, especially Professor Al Tedesco.
Salas’ career prior to Drexel spanned 30 years in audience research, media sales and sales management. He began his career as a research analyst at Blair Television before moving to WCAU-TV in Philadelphia, where he worked in several roles, including Research Director. Salas later worked in New York as a National Sales Manager, where he led a sales team that negotiated the purchase of television advertising by the largest advertising agencies in the world. He also led teams at Metrobase Cable Advertising, WPSG-TV, and KYW-TV.
Salas is a member of the Broadcast Pioneers of Philadelphia, and serves as an early career mentor and teen advisor for the Philadelphia Advertising Club (PAC).
Congratulations, Professor Salas!
We wish you the very best in your retirement.
"Break into a Career in Communications"
Philly Ad Club Hosts Event at Drexel
Undergraduate and graduate students from Drexel University and beyond had the opportunity to hear from multi-platform media professionals at the April 25th event entitled, "Break into a Career in Communications". The panel discussion was organized by The Philly Ad Club and held at Drexel's URBN Annex. Associate Professor Phil Salas served as moderator, as professionals representing a variety of roles in the industry shared career advice with students.
Muhlenhaupt & Company
Student memberships to the Philly Ad Club are only $10. To learn more, click here.
Sharing Industry Knowledge
Guest Speakers in the Classroom
Amanda Cordner, Senior Director, International Sales Strategy, Viacom International Media Networks, joined TVMN graduate students via a live video conference recently. Cordner's speaking engagement in the classroom focused on the management practices behind international sales strategy. Her comments touched on real-life experiences during her work at media giants like Viacom, BBC Worldwide and Lionsgate.
Chris Blackman, head of Blackman Media Consulting and former VP for News at NBC10 in Philadelphia, also shared his industry knowledge with TVMN students. During his guest lecture, Blackman led a simulation and discussion around the structure of the daily morning news meeting, a standard fixture at television stations everywhere. The wide-ranging discussion included an examination of how broadcast news is changing and some of the ethical issues surrounding current news-gathering practices.
Summer Elective: Global Television
Student Reflects on London Experience
Before enrolling in Global TV London, my interest in this study abroad course was very superficial. I sought to utilize this course as an opportunity to travel across a foreign country, and also gain a general perspective of the converging global television market. There wasn’t a particular interest in engaging with the U.K.’s TV media, or British society/culture for that matter, just a chance to gain a new experience related to my field of study. While taking the course, my perspective began to change drastically.
Learning intricately about the structure of the U.K.’s TV market, with the industry’s devotion to reporting news without bias and offering shows which encourage personal enrichment, was very inspiring. My eyes were open to a different way of making television, for the public good rather than just consumption. Also, the broadcasters seemed more committed to progress within the TV industry itself, through regulations/remits for equal pay, diversity in representation, and a connection with the international community. These issues weren’t just discussed but addressed fairly aggressively, which as a future TV manager, was very refreshing to see. By week seven, I was definitely ready to take the week-long trip to London!
Professor Karen Curry talks to students about London's media landscape during a stop on the group's weeklong visit.
TVMN Master's Candidate, Charlene Campbell, during a video conference discussing UK television.
Once arriving in London, the society appeared to match the parameters of the U.K.’s TV media. The city was flooded with diverse ethnicities, nationalities, sexualities, and other walks of life; all coexisting with a sense of respect for each other. When visiting the various broadcasters, studied throughout the course, the employees reflected the TV industry’s devotion to unbiased news-reporting, along with international / multi-cultural representation in their entertainment programing. There was a sense of urgency and importance placed on these issues. Also, the U.K.’s media professionals expressed a shared responsibility in managing such an important resource as TV, and were intentional about how to best utilize it within society.
This experience of learning about British TV and society is definitely one that I appreciate, and value, both personally and professionally.
Television Management Master's Candidate
China's "Equivalent to Netflix"
TVMN Graduate's Role in International Distribution
Congratulations to Yiwei Gao, who is working as an International Distribution Agent for iQiyi (爱奇艺). The online video platform based in Beijing, China launched on April 22, 2010. iQiyi is currently one of the largest online video sites in the world and is known in the industry as China's equivalent to Netflix in the United States.
Yiwei is part of iQiyi's Distribution Department, which is one of the company's three core business segments. His daily work involves collecting publication materials of iQiyi's original content (television series, movies, talk shows, etc.) and distributing them to the US, Japan, South Korea, India, Malaysia, Singapore, Taiwan, Hong Kong, Thailand, Vietnam and other countries and regions.
TVMN Online Graduates Examine Industry Nuances
Congratulations to TVMN Online Graduates, Sally Glaser, Dan LaJoie and Josh Lewis. The three recently published their research on various topics facing television industry leaders in this ever-changing media landscape. Their research is a culmination of everything they learned while in the Television Management Graduate Program. The three will celebrate their accomplishments during Drexel University's Commencement Ceremonies in June.
Sally Glaser, MS
When Old Becomes New Again:
The Emergence of Classic Television
Dan LaJoie, MS
The State of Sports on Television:
Creating the Ultimate Sports Network
Josh Lewis, MS
The Strategy of Fake News:
The Attack on Truth
and the Media's Response
Still need to finalize your thesis? Contact us to get back on track: email@example.com
Drexel University Online's Partner Tuition Benefit
Drexel University Online currently has partnerships with over 500 corporations, health systems, school districts, and professional associations worldwide to offer accredited degree programs to their employees and members at specially reduced tuition rates. One of these partner organizations is The National Academy of Television Arts & Sciences.
Members of the National Academy of Television Arts & Sciences, either at the national or regional level, receive a 20% tuition reduction for the online Television Management Graduate Program. With 19 NATAS Chapters representing every television market in the U.S., this benefit is available to every media professional and student. Earn your MS or MS/MBA while continuing your professional career through Drexel University's convenient online courses.
For more information, email Michelle McHugh, Associate Director, TVMN Online at firstname.lastname@example.org. Michelle is also a NATAS Trustee, representing the Mid-Atlantic Chapter at the national level, and can help you determine your chapter's student membership rate and process for joining the organization.
To find out if your employer or professional association is part of the Drexel partner network click here.
If you know someone who'd benefit from the TVMN Program, we hope you will forward this email to them so they can check us out!