WSJ: "Smart Tampon? The Internet of Every Single Thing Must Be Stopped."
I didn’t make up this headline; it ran in the Wall Street Journal last month. Columnist Joann Stern has a point: “Not every object should connect to our smartphones—and if it does, it should at least work.” Joann cites Genevieve Bell, a futurist and anthropologist at Intel, who points out the analogies to IoT and the early days of electrical powered products. Back in those days there were a lot of experiments made with electrifying ice boxes, ovens, toasters, typewriters and washing machines. Joann’s call to sensibility is one we are hearing more often at conferences we attend. Advice we hear over and over includes: 1) Focus on use cases where connectivity can be applied to make a better product; i.e. remote control of a garage door opener makes sense, but Pandora from your refrigerator does not, and 2) Experiment and learn: Amazon is held up as a shining example. Yes, the Fire Phone flopped, but the Amazon Echo with Alexa is a “hit”!