Your Foster Recruitment Marketing Generator has a lot of great ways to connect and engage with potential foster parents. The Action Planning Worksheets will help you choose which recruitment communications you want to use, and assist you with establishing a simple and very actionable recruitment marketing plan. Download, print out, pin up, pencil in, and let the planning begin!
A lot of you are fully embracing social marketing on Facebook as a great way to spread the word among friends of your agency (and enticed them to spread the word among all their friends). These guides will help you convey the proper pixel dimension you need when ordering a customized digital piece from the Marketing Generator.
For more detailed reference go to this fabulous resource by sproutsocial.com: Social Size Reference
They also offer a free tool called “Landscape” to help you size images for particular social platforms.
Always remember: for print pieces, enter height x width in inches;
for digital pieces, enter height x width in pixels.
Erin Fritz of Guernsey County is going after potential foster parents every which way: through a dozen digital pieces, live announcer radio spots, and with post-it note advertisements on pizza deliveries. (Her local pizza parlors have already delivered 2700 ‘Hungry for Love?’ messages to potential foster parents throughout the county. See it HERE) Erin mentioned that in addition to the agency’s Facebook page, she also began another page go her own, to help inspire her Facebook friends to share her posts—great idea! With this mini-recruitment-marketing blitz, she’ll be touching residents of her county at their desks, in their kitchens, even in their cars. Surrounding them with messages designed to wake the parent inside.
Remember, the Action Guide is waiting for you at the Marketing Generator with plenty more great tips easy marketing steps you can start taking right now.
Getting started with Your
Foster Recruitment Marketing Generator.
We are available to you to help choose which marketing pieces to begin using or what to use next based on your unique goals and challenges. Simply email us to set up a conveient time to have a discussion over the phone.